In the first episode of In Good Company with, we thought we should introduce ourselves.

Before In Good Company, there was The Management Group and The Hype Dept. In this episode, Em and Karina share the journeys that led them to start their own businesses.

Emily Hill began her career at The Management Group before gaining experience across events, partnerships, sales and marketing at Melbourne Football Club during one of the most unpredictable periods in sport. In 2024, she returned to take over the business and now helps companies maximise their impact through events, marketing and partnerships.

Karina Whiteford’s path started in retail before moving into motorsport and eventually Collingwood Football Club, where she spent six seasons connecting fans with the club across brand, marketing and match day activations. After a Premiership with the Pies, she launched The Hype Dept., a sports marketing agency focused on fan engagement, alongside Good Dub Co., supporting personal and professional development in the sports industry.