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The Good Guide to Social Media
Social media can feel overwhelming, but it’s actually one of the few marketing channels you can truly own. In this Good Guide episode, Em and Karina break down where social media fits in your marketing mix, how different platforms work, and how to approach content without burning yourself out - from two people figuring it…

How to Start Your Hiring Journey
In this episode of the In Good Company podcast we tackle one of the most daunting steps as a business owner - expanding through your people! Natalie Colton from CareerKind answers Em & Karina's many (anxious!!) questions and gives phenomenal advice to make it WAY less scary. Connect with Nat via The Marketplace or for…

How to Create a Loyal Customer Base
What the f**k is loyalty anyway? In this episode, Em and Karina sit down with Gracen Hawks from Hawks Beauty to unpack what loyalty actually means in business. Is it repeat clients, word-of-mouth recommendations, or something else entirely? They chat about finding the right customers, knowing when a client isn’t the right fit, balancing personality…

In Good Company with Gracen Hawks!
For our second interview episode, Em and Karina sit down with Gracen Hawks - founder of Hawks Beauty and Karina’s long-time go-to for all things beauty. Recorded in Gracen’s gorgeous studio, we chat about how she got here: her first job, the moment she knew this was the career for her, the other paths she…

How to Balance Business and Personal Finances
In this episode of the In Good Company podcast, Em & Karina are joined by Sophia Salmon, founder of Wise Mind Consulting, to unpack how to find the balance between business and personal finances. This episode dives into business structures, charge-out rates, and the realities of paying yourself - plus how confidence (or lack of it)…

Personal Board of Directors Worksheet
A practical way to think about who you want in your corner as you take the brave leap into business ownership. Use this resource to build your very own Board of Directors. For more information on the value of this, listen to this episode of the In Good Company podcast - https://open.spotify.com/episode/2Vx9hjVC8Kvsp9RsYwW6Bg?si=kvoF-VQbTaubblEGXVUksw

Get to Know Em & Karina
In the first episode of In Good Company with, we thought we should introduce ourselves. Before In Good Company, there was The Management Group and The Hype Dept. In this episode, Em and Karina share the journeys that led them to start their own businesses. Emily Hill began her career at The Management Group before…

How To Activate Your Good Person Radar
We all know that gut feeling when you meet someone new, the one that instantly tells you if they’re your kind of person. In this episode of the In Good Company podcast, Em and Karina unpack the idea of your “Good Person Radar” and why surrounding yourself with good people leads to better business. From…

